Workshop 2.4: Bridging the Gap: Combining Meaningful Human-centered Design and Emotional Intelligence with Artificial Intelligence

The majority of purchasing decisions are based on emotions rather than logic. Research suggests that only 20% of the decision to buy a product is rational, while a staggering 80% is driven by emotions. 

How you benefit:

However, many digital products fail to connect with their customers on an emotional level. To overcome this challenge, it is essential to view your products through an emotional lens and identify the best practices and tools, powered by science and technology, to enhance your customers' emotional experiences. 

What can you expect:

In this entertaining, educational, and engaging discussion, we will unveil incredible opportunities in business by combining emotional intelligence and human-centered design with technology. Think about how often you use a software, and it doesn’t look appealing or attractive. Why are so many B2B softwares boring and gray? Why is this an issue? Because we’re all human and we all approach the world with our emotions first. If something is not pleasing to us, we move on.

Let's explore the most effective ways to improve your customers' emotional connections with your products.
The results you will see are game changing and will provide anyone using your products with joy, happiness, and a sense of belonging.

Who will inspire you:

• Lodovico Minelli | EMOTITECH GmbH
• Hoby Wedler | EMOTITECH GmbH
• Martin Filipp | Mi'pu'mi Games GmbH